The sans serif as a design pattern: finding artistic renewal in repeating environments

Sans peur, sans gêne, sans reproche, sans culotte and sans souci: Since its beginning, Production Type has approached numerous sans serif design principles in its work for clients and its retail library. Which directions were more thoroughly explored? Which ones have yielded the best results, either from a personal or a commercial standpoint? This presentation surveys the conceptual and formal backbones that drove the type designer, type director, and type foundry entrepreneur Jean-Baptiste Levée towards specific genres. The designer puts his own obsessions in perspective as he examines the process and struggles of his work.