Stroke by stroke

To trace by hand the single strokes that make up letterforms offers a valuable insight into the creation process of a type designer. Starting from there with the help of examples ranging from sign painting to digital type design (my main fields of work), the talk will focus on the potential of those strokes for the purpose of conceiving original visual identities. The study of the different approaches (digital and analogue) to build specifically sans serif letters is aimed to show the importance of choosing the right letterforms for a specific application and environment, independently from the technology used to create and render them.